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Friday, October 14, 2016

On The Contrary: C-Me Family Sampler (Promo EP) (Carl Martin Entertainment, 1996)

On The Contrary were a U.S. duo that was signed to former Shai frontman Carl "Groove" Martin's R&B label, which initially was set up as a division of MCA Records in 1995. According to an article sourced online, he signed a $2 million sub-label deal with MCA which required a minimum of two projects to be completed per year. Sadly, for reasons unknown, the label folded and Martin took one of the acts On The Contrary to the UK where he signed a distribution deal instead with Expansion Records. They only ever released one single Love To Love You, which was produced by Corey Rooney and Marc Morales.  They
did record additional tracks but they sadly went unreleased and were later restricted to UK white label 12"s only. Back in the U.S., some appeared on the above sampler along with an unknown female soloist called Erica who, according to a Billboard article from '95, was the first artist to be signed to the label (see next post.) Produced by Martin and his associate Milton "Pocket" Honore Jr., Uptown Lover is a funky hip hop-ish ode to East Coast guys while the deliciously smooth Men Who Excite Me goes on to explore the taboos of the unspeakable... Up there with anything by SWV or even TLC at the time, Martin really had something to offer with this funky duo but sadly did not have the right backing from MCA or Expansion House in the UK.

Men Who Excite Me 4:28
Uptown Lover 4:03